Ideas Are the Easy Part

With so many shiny opportunities to look at, how does a privately held firm bring an idea to execution? Especially industry related marketing messages for clients and centers of influence? 

Some days are busier than others, but there are always to-do lists that span longer than the capacity of a single sticky note and can haunt your dreams.

What if there was a better way to accomplish more for your firm, in less time? 

For example, that project that you have wanted to launch for the past six months, but can't seem to find the time to get it off the ground.  Or perhaps you want to start posting on LinkedIn and sharing information with your connections, but don't know where to start and don't want to spend thousands of dollars to get taken advantage of.  

Fun fact from Greg McKeown's book Essentialism: the Pursuit of Doing Less:

"The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralize the term and start talking about priorities. Illogically, we reasoned that by changing the word we could bend reality. Somehow we would now be able to have multiple “first” things."

From business development consulting to LinkedIn content creation, we have proven methods to bring those ideas of yours to life, without taking you away from what you do best: working directly with clients and providing better financial outcomes.

Let's connect and see what we can accomplish together!

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Be Selective About the Opportunities You Spend Time and Energy On

While reading a book called "Essentialism: The Disciplined Pursuit of Less," there is a strong emphasis on how important it is to be selective about the opportunities we spend energy on. 

If we say "yes" to an opportunity just because it's an easy reward, we run the risk of having to say "no" to a more meaningful one.  

So, how do we apply this to business and life?  Identify the areas where you offer the highest contribution, while still tapping into natural talents.  

Author, Greg McKeown suggests taking this approach:

  1. Write down the opportunity
  2. Write down the three minimum requirements in order to consider this opportunity
  3. Write down three ideal extreme criteria in order to consider the opportunity (two of the three should end up being fulfilled)

      How Does Your Team Communicate? How Do You Communicate With Clients?

      Smoke signals. Fax machines. Voicemails. Emails. Text Messages. The applications and options are endless. 

      I actually just learned about a 'walkie-talkie' app called Voxer the other day where you can communicate on your smartphone like a walkie-talkie and have a trail of mini-voice messages that notify you if a message has been listened to or not.

      However, are we over-communicating what we think our audience wants to hear?  Perhaps we are just using emails as a nagging sales-pitch.  What about the problems that we actually solve?  What questions are people asking you today - is there a common pattern or theme?  

      We have so many methods of communication available to us today, but what actually works? Perhaps it is the actual message we are communicating, rather than the format we do it in.

      Thanks to Francois FeNelon for the absolutely perfect quote: Remember "the more you say, the less people remember."